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WesBanco "Wesblingo" Promotion

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WesBanco "Wesblingo" Promotion
WesBanco’s customer base was growing older, and the company was not capturing the younger audience with whom they needed to build a longer-term financial relationship. Also, the bank was losing revenue due to a decrease in debit card PIN and signature transactions, and lack of debit card activation. A sweepstakes with high-ticket prizes was developed to entice potential and current consumers to not only open new checking accounts, but also to use their debit cards. Sweepstakes details and information could be found at WesBlingo.com, a microsite developed by Brunner Digital. The interactivity of the site helped to position WesBanco as a fun and engaging bank to the younger demographic, and in turn garnered 4,732 new checking accounts and 3,907 activated debit cards (150% of goal).
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