|
Founded in 1985, the American Foundation for AIDS Research (amfAR) plays a catalytic role in accelerating the pace of HIV/AIDS research with the goal of achieving real breakthroughs. A new site was designed to feature amfAR’s dedication to research, prevention, treatment education and the advocacy of AIDS-related public policy. The site includes an interactive timeline, which showcases the history of the AIDS epidemic juxtaposed to amfAR’s contributions. Other features include stunning photo galleries, an events calendar – which allows people to sign up for amfAR’s star-studded functions, interactive maps, multimedia pages and a new donation form, designed to increase size of donation. "Web sites are an integral form of communication," said amfAR CEO Kevin Frost. "Because the site is the public face of our organization, we wanted an integrated user experience that let visitors know about our work globally, and the results we have achieved."
|