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Aquafresh White Trays Website

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Aquafresh White Trays Website
In early 2007, Aquafresh was entering into a new product category, saturated with strong competitor brand recognition, by introducing Aquafresh White Trays, a pre-filled, disposable whitening treatment.

The objective of the White Trays microsite was to provide interactive elements nested under the umbrella of the Aquafresh brand presence online. The intent was to leverage not only the Aquafresh brand, but to create synergy between White Trays and Aquafresh’s existing whitening paste products. Additionally, there was a need to generate awareness, drive trial, and differentiate from category competitor products. Visualization of the product and how to use it was key, as the form of the product itself was a differentiating point.
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