Brunner Formalizes Social Media Practice
March 17, 2009
Pittsburgh, PA - As Adweek projects social media to continue to grow at a rate of 20 percent annually through 2012, Brunner, an advertising agency with a long-standing heritage of leadership in the digital space, has formalized its social media practice. Aimed at helping clients effectively integrate social media into their marketing strategies, the practice brings together all of the critical elements of any social media effort—research and strategy, digital, public relations, creative, media, and technology.
According to Brunner President Scott Morgan, "There are a lot of interactive agencies and public relations firms listing social media as a capability. As a full-service ad agency, Brunner's expertise goes well beyond anything a specialty agency can offer. Not only can we create engaging content, but we also can deliver a holistic approach to strategy and planning, as well as flawless execution. Instead of a stand-alone social media campaign, we give our clients a social media program that's well integrated into their broader marketing efforts."
Brunner Digital's social media capabilities encompass everything from research and strategy to content development to seeding strategies to analytics, and more. Brunner Digital starts with monitoring what consumers are saying about a client's brand online, turns that learning into insight, and then applies the insight to effectively engage those consumers in conversation within the appropriate social media platforms. "To be clear, we've had a leading digital marketing practice for more than a decade and have been delivering social media solutions to our clients for some time now," said Morgan. "It's not a new area of expertise for us. We've merely formalized the practice."
Rick Gardinier, Brunner chief digital officer, adds, "There is a lot of debate in the marketplace right now about what type of agency is best equipped to ‘own' the social media space. With strong digital and public relations expertise and a nimble, integrated culture, we are better equipped than most agencies to deliver highly effective programs." As a forum to share social media through the eyes of the agency's creative team, Brunner launched a new blog at www.smarterfaster.com.
Brunner, Inc. (www.brunnerworks.com) is a $200 million independent advertising agency with 185 employees and offices in Pittsburgh, Atlanta and Washington, D.C. The agency provides a broad range of innovative services in business intelligence, branding, advertising, digital marketing, direct/one-to-one marketing, public relations, promotion and design services to clients such as GlaxoSmithKline, IBM, The DOW Chemical Company, Golfpride, GNC, Cub Cadet and Zippo. Brunner is ranked among the Top 100 U.S. advertising agencies.
Brunner Digital is the agency's digital marketing group, offering a broad range of services, including website design and development, online media planning and buying, creative development, mobile marketing, online promotion, and one-to-one marketing.
|